Asiana Airlines plans to actively support Seoul National University Hospital's overseas marketing drive for its medical examination package service which targeted to Koreans living abroad and foreigners by promoting the offered package and providing affordable air tickets to patients traveling from the U.S., China, Japan and other major regions.

In exchange, the hospital plans to develop examination packages for prominent Asiana passengers and provide unique medical examination services for Asiana's premiere members.

This alliance between the airline and medical industries is a breakthrough sure to foster a high value-added medical tourism market in Korea, a country gaining worldwide recognition for high-quality, affordable medical care. The agreement unites two firms known for providing high quality customer service in their respective industries. Each has pledged to extend their alliance and develop distinct services for each respective VIP client. This is expected to introduce ground-breaking services in both the air transportation and medical fields.